How to measure your entire marketing strategy in 4 crazily simple KPIs.
Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
What Makes a Good Dashboard
Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.
Your offline and online audiences are the same people.
Do you know who your customers are? Using insights from your data helps you build a better picture of your personas so you can engage them more effectively.
Invest a little curiosity and spark the catalyst for change.
Organisations often don’t know what they want from digital, as one of the digital team you’ve got a couple of choices on how to deal with this.
Who’d have thought Einstein was into Web Optimisation
Albert Einstein once had a picture hanging on his wall at Princeton that read:
“Not everything that can be counted counts, and not everything that counts can be counted.”
He was a smart cookie and often referred to it…and it definitely rings true for web analytics.