How to measure your entire marketing strategy in 4 crazily simple KPIs.
Does hearing the term “KPI” fill you with fear? A step by step guide to setting 4 simple digital KPIs for your entire customer journey.
KPIs: defining and measuring in campaigns
There’s no end to what can be measured as part of your campaign in SiteCatalyst and using your KPIs is the best way to do this. Find out exactly how to define and measure them in your next campaign.