Is your organisation ready to transition to the new Google Analytics 4?
Now is the time to start your migration journey to GA4. From running workshops to connecting & collecting the data that’s important to you, Digital Balance can help.
Announcing our Google Analytics 360 partnership
We’ve been working hard over the last few months and we’re excited to announce that we’re now officially a Google Analytics 360 partner. As an authorised Google Analytics Certified Partner (GACP) we’ve been endorsed by Google, as one of a few companies in Australia able to provide expertise across both their standard and premium solutions.
Setting up Google Analytics Enhanced Link Tracking within Dynamic Tag Management (DTM)
Enhanced link tracking in Google Analytics has a number of benefits including providing unique data when you have multiple links with the same destination. Find out how to activate it in DTM.
The analytics market is maturing.
Businesses are turning away from Google Analytics as they begin to seek more sophisticated features from their web analytics tools.
The Google sampling effect
Not long after Google’s new sampling rate feature was released, I explored the differences it made to the data reports. Playing around with the settings, then comparing the reports and conversions, I was quite surprised by the results.
Has Google shot themselves in the foot?
Google’s recent tightening of privacy by ‘hiding’ traffic data from websites is driving marketers crazy. Could this act eventually be detrimental to Google?