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Data Trust

This five-minute checkup will help assess trust in your marketing data.

SBS

SBS wanted a way to add Target’s testing and personalisation features across its entire digital footprint.

Global cookie consent and privacy legislation

There are several privacy and cookie consent laws around the world that Australian businesses need to be aware of if they have website visitors or customers in a particular region – even if they do not have a physical office there.

Privacy Act Review Report

Digital Balance looks at the impact of the “Privacy Act Review – Report”, recommendations and key proposals

5 Tips for Thriving as a Woman in Analytics, with Moe Kiss

We have a wonderfully balanced team here at Digital Balance, but data analytics (and especially its trendy cousin data science) continues to be a predominantly male dominated field. We know diverse teams breed innovative and creative solutions, so what can we do to encourage more women into this field? In our recent catch up (click here to read), Moe Kiss gave us 5 tips for women forging a career in analytics.

14 metrics to get you started with your deep dive into Facebook data exports

If you’re familiar with the Facebook Insights tab but are looking for a little more detail and a little more depth, there are a few options to get you started.
Page Summary gives you the ability to look at data from today, yesterday, the last 7 days, or the last 28 days, but with the Export Data function, you can go so much further.

Data analysis – are you being oversold on your analytics?

man and woman with faces pressed against crystal ball

With many new businesses being borne out of ‘big data’, the term ‘data insights’ is being flung around left right and centre, and organisations are paying big dollars to analytics companies that promise rousing discoveries about their consumers.
But can true consumer insights be found in data analysis alone?

Planners are connectors.

a group of paper chain people

Digital in the UK is vast and sophisticated with organisations making their mark through delivering complex digital solutions. How does a planner help?

Data Scientist, the new astronaut?

Data shouldn’t be treated as just another whimsical fad by marketers. The role data has to play in business marketing decisions has just as much relevance as astronauts in space.

Big data and avoiding analysis paralysis

Wow, we’ve got a lot of data. In fact we’ve got astronomical amounts of data. And every day, it gets bigger. The more channels and devices and apps and sites we add, the more we get. And the more data we add to augment our data (like CRM data) just seems to create even more data. It’s what we do with it that counts though.

Validate your data and sleep easy at night

To an analyst, there’s not a lot worse than having your boss question the validity of your work. So how can you ensure that you remain as accurate as possible over the long haul, sleep well at night, and confidently respond to the accuracy question?

Simplify your dashboards and make them even more informative.

odometer of a vintage car

How often do you come across a dashboard that is a) a number of pages in length b) multiple reports per page c) doesn’t really tell the story you want it to tell or d) largely unread by your intended audience and/or e) all of the previous. Inspired by simplicity, see what we’ve done to streamline dashboards, data and insights.

Calculated metrics in SiteCatalyst

a coiled measuring tape unrolling

Calculated metrics are just one of the many ways to get more out of your data. Not every report suite needs them – you need to be selective in your creation of them, and more importantly, you need to educate your users in their use and meaning.

A perfect fit for our magnificent machine

creative and analytical representation of the brain

As we expand we are conscious of being able to provide all of our clients the level of care and support they need. Adding new team members is no easy task but we think our new Sydney based Client Relationship Manager is the perfect fit.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.