Search
Close this search box.

SBS

SBS wanted a way to add Target’s testing and personalisation features across its entire digital footprint.

Australian Privacy Update – Jan 2023

Digital Balance - Australian Privacy Update

2023 is expected to bring significant changes to Australian privacy laws after a a review of the Privacy Act has been completed. Now is the time to get ready for cookie consent and more.

5 Tips for Thriving as a Woman in Analytics, with Moe Kiss

We have a wonderfully balanced team here at Digital Balance, but data analytics (and especially its trendy cousin data science) continues to be a predominantly male dominated field. We know diverse teams breed innovative and creative solutions, so what can we do to encourage more women into this field? In our recent catch up (click here to read), Moe Kiss gave us 5 tips for women forging a career in analytics.

14 metrics to get you started with your deep dive into Facebook data exports

If you’re familiar with the Facebook Insights tab but are looking for a little more detail and a little more depth, there are a few options to get you started.
Page Summary gives you the ability to look at data from today, yesterday, the last 7 days, or the last 28 days, but with the Export Data function, you can go so much further.

Measuring personalised experiences

Personalisation measurement is a little different. The normal way we measure stuff is page-based, or click-based, but that no longer works for a personalised experience. See how you can measure if your personalisation efforts are paying off.

What Makes a Good Dashboard

Are you suffering from analysis paralysis? Are you short on time and need a tool to help you quickly see your most important information? If so, a dashboard could be the answer.

Where are the Australian Retailers?

closed sign in shop window

Integrated marketing solutions are on the rise in Australia. Corporate, Government and Education are all investing, but there is a lack of investment by the retail industry. Is this a reflection of the consumers? Or the marketers?

Adobe Summit London 2015 Recap

advertising for the Adobe Summit in London

Adobe’s annual digital marketing conference in London was a truly spectacular event. Here’s my overview of the 2-day event and a few sneak peeks into what’s in store for their marketing products.

Data analysis – are you being oversold on your analytics?

man and woman with faces pressed against crystal ball

With many new businesses being borne out of ‘big data’, the term ‘data insights’ is being flung around left right and centre, and organisations are paying big dollars to analytics companies that promise rousing discoveries about their consumers.
But can true consumer insights be found in data analysis alone?

Debugging JavaScript with DTM in 3 steps.

colourful VW beetles parked in a line

You know Adobe’s DTM is a powerful platform, but are you getting the most out from it? Here’s 3 easy to implement Javascript solutions will give you the control you’re looking for.

Planners are connectors.

a group of paper chain people

Digital in the UK is vast and sophisticated with organisations making their mark through delivering complex digital solutions. How does a planner help?

Are you using your web analytics as a trophy or a weapon?

Antique gold hand gun

Valuable time and money is being spent by companies as they culturally ready themselves for social and re-align their organisational structure to manage content. But what about our web analytics? Isn’t it time that we properly understood how to treat them?

Conscious uncoupling

At digital balance we generally prefer to sit back and reserve judgement on the latest trends before we develop an opinion but in this instance we’re right up there with Gwyneth and Chris.

The new Adobe Analytics Spring release

Adobe shines the light in autumn

Adobe’s newest update shines the light on why it’s the number one analytics platform. We’ve had look at some of the new features and are pretty excited to share them with you.

Adobe Analytics number one again

number one

It’s great to see that it’s not just us that’s a little bit nuts about Adobe Analytics. Apparently Forrester is too. They’ve just positioned Adobe Analytics as the global leaders in their review of analytics vendors and solutions.

Big data and avoiding analysis paralysis

Wow, we’ve got a lot of data. In fact we’ve got astronomical amounts of data. And every day, it gets bigger. The more channels and devices and apps and sites we add, the more we get. And the more data we add to augment our data (like CRM data) just seems to create even more data. It’s what we do with it that counts though.

Planes and platforms

Why would you buy an expensive jet aircraft, only to keep it in the hangar because of a lack of skilled crew to maintain and pilot it? The same can be said of your analytics and optimisation platform, yet if given time and effort you will soon see it pay for itself.

Outsourcing analytics – is it right for you?

As companies continue on the analytics journey, many are asking themselves would they outsource to an agency, or hire in-house resources. And if they outsource, what should they outsource. Morgan Vawter, from Piston Agency, recently shared her thoughts on the subject in a great article.

Metrics, dimensions or reports – what do I need?

3 colourful coffee cups stacked on top of each other

Understanding the differences between metrics, dimensions and reports is something that many are still struggling with. Here’s a quick guide to help you on your way to using each of them at the right time.

A perfect fit for our magnificent machine

creative and analytical representation of the brain

As we expand we are conscious of being able to provide all of our clients the level of care and support they need. Adding new team members is no easy task but we think our new Sydney based Client Relationship Manager is the perfect fit.

My data doesn’t look right. Where do I start?

Have you been looking at your data reports and wondering why you’re seeing something different than you expected? We took a look at some of the common mistakes made when interpreting data.

The analytics market is maturing.

Businesses are turning away from Google Analytics as they begin to seek more sophisticated features from their web analytics tools.

Who’d have thought Einstein was into Web Optimisation

Albert Einstein once had a picture hanging on his wall at Princeton that read:

“Not everything that can be counted counts, and not everything that counts can be counted.”

He was a smart cookie and often referred to it…and it definitely rings true for web analytics.

Driving content relevance with Test&Target

In many cases homepages are either relatively static, or promotional driven. The problem is that homepages are often still the starting point of a users journey on the site and not every user should see the same content.

Enter Omniture Test and Target. A very powerful application that can dynamically change content based on previous user behaviors. Content relevance yields greater conversion, so it makes a lot of sense to include it in your overall online strategy.

Martech Talks: The Four Stages Of Attribution Excellence

This webinar was recorded in October 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy and Data Governance

This webinar was recorded in August 2023.

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.

Martech Talks: Privacy Changes and Data Security

This webinar was recorded in July 2023.

 

Note that the information contained in this presentation should not be taken as legal advice. Digital Balance and its partners recommend that you undertake your own legal investigation.