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A good time not a long time

By on July 21 2009

I got asked today to provide a benchmark value for time on site for a competitor of ours. They asked me if I thought that 3 minutes and 41 seconds was a good time for someone to be on their site. Not an easy one to answer. Users are here for a good time, not a long time. Get them to where you want them. Quickly. Then cross-promote them. Engage them. Then the good time can turn into a long time. But Time on Site certainly won't tell you.


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