Things that matter to us

This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

So you dare to compare…

By on August 31 2009

If you’re thinking of trying to compare web analytics results by vendor, or even by the original log file, you’re in a for a very tough time. Genie + bottle + uncork = Long time, not good time. The problem is that while there are basically two different methods of data collection (via server logfiles or via JavaScript tags), the variables associated with both, in a real world environment, make it almost impossible to compare results. And therein lies your genie out of bottle, and you scrabbling around trying to justify the results. You’re best off not even trying.

People who liked this…part 2

By on August 15 2009

In my previous post on People who liked this, also liked..., I put forward an idea how to generate "related" products of interest, based on what users were looking at, which could then be automated and re-published back to a site, based on Omniture data. Having implemented this, we've made an interesting observation, which changes one our user assumptions, and I thought it was worthy of a quick posting.

People who liked this, also liked…

By on July 30 2009

I was chatting with one of our School Deans today about various results and he posed the question "Is it possible to see which courses people viewed after seeing one course?". His interest was based on the fact that the user doesn't always purchase the "most frequently visited course". They often view one thing, but end up purchasing something else, and our reporting doesn't highlight that behaviour. Now, that got me thinking...that's probably pretty common behaviour. So how can we make that visible?

Searching for gold

By on July 25 2009

Search is a veritable gold mine that is frequently ignored. I'm not talking about Search Engines and Keywords, I'm talking about your internal search. Providing you track internal keyword searches, you can gain a wealth of understanding. Internal search is generally used as a quick wayfinding method, highlighting areas of content that are well used, but are not readily available. And more often than not, it's seasonal as well.

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