Things that matter to us

This is where you’ll find out about our latest obsessions tips and tricks,
insights on what we’ve been working on, and a few rants for good measure.

It’s not hard

By on July 22 2009

I've heard a number of times from potential Omniture customers (I've been asked to provide multiple Omniture references), that they've heard it's not easy to set up or maintain. Well, that's a myth. Omniture is in fact relatively easy to get set up and relatively easy to maintain.


A good time not a long time

By on July 21 2009

I got asked today to provide a benchmark value for time on site for a competitor of ours. They asked me if I thought that 3 minutes and 41 seconds was a good time for someone to be on their site. Not an easy one to answer. Users are here for a good time, not a long time. Get them to where you want them. Quickly. Then cross-promote them. Engage them. Then the good time can turn into a long time. But Time on Site certainly won't tell you.


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