We’ve all heard about the incredible Dynamic Tag Management (or DTM) which also happens to be one of the greatest tag management solutions. And not because it’s a catchy buzz word in the analytics world, but because of its ability to streamline digital marketing analytics implementation. It involves very little reliance on IT, and as a result it has broken down the barriers for today’s marketing technologists by allowing more tagging control and implementation and integration management. Without, or with minimal, IT resource engagement.
If you haven’t moved your analytics implementation to a DTM solution yet, here’s 4 really great things you should know about the Adobe platform.
1. It’s free and platform agnostic.
2. The simplicity of less-is-more.
3. Ownership of your analytics implementation.
DTM allows you to single-handedly control your analytics tools, tests, marketing tags, and other tag-based technologies on your site which are added dynamically through an intuitive user interface. This means that, once developers have added a line of code to enable DTM to work, any implementation could be added according to your schedule. Basically if implementing tags is a long process then DTM will commission you or any Digital Analyst (technical or no technical knowledge) to create, delete or change any tag logic in real time rather than schedule for a new site push.
4. Trying it out requires little resource.
If you’re on the fence about changing your tag management to DTM and are unsure if it’s a platform you want to stick with, you’ll be happy to know that trying DTM is very easy. You are only required to add a line of code to your site which then gives you the ability to test the unlimited possibilities of what it has to offer in your own time.
And the possibility of you breaking the website is pretty much impossible. It offers the ability to have your tagging up only in staging mode, meaning that you’ll only be able to see your analytics tagging with the Adobe DTM Switch, making it completely safe. Live tracking only happens only after a publish or any rule.
See a fit?
Maybe you’re still on the fence with this one, contemplating on the million-dollar question “do you or your organisation have what it takes or rather the advanced technical skills to deploy a DTM solution?”
So what’s stopping you?