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5 Tips for Thriving as a Woman in Analytics, with Moe Kiss

By on June 09 2017

We have a wonderfully balanced team here at Digital Balance, but data analytics (and especially its trendy cousin data science) continues to be a predominantly male dominated field. We know diverse teams breed innovative and creative solutions, so what can we do to encourage more women into this field? In our recent catch up (click here to read), Moe Kiss gave us 5 tips for women forging a career in analytics.

5 Tips for Thriving as a Woman in Analytics, with Moe Kiss

How Australian retailers are tackling the data and analytics space – An interview with Moe Kiss from The Iconic

By on June 09 2017

Digital Analytics is thriving in Australia, and the team here at Digital Balance love to jump at any opportunity to meet like-minded data geeks who like to call analytics home. We were lucky enough to catch up with Moe Kiss for a chat about all things analytics, gush over our favourite new platforms, and swap tag management horror stories.

How Australian retailers are tackling the data and analytics space – An interview with Moe Kiss from The Iconic

Announcing our Google Analytics 360 partnership

By on April 10 2017

We've been working hard over the last few months and we're excited to announce that we're now officially a Google Analytics 360 partner. As an authorised Google Analytics Certified Partner (GACP) we've been endorsed by Google, as one of a few companies in Australia able to provide expertise across both their standard and premium solutions.

Announcing our Google Analytics 360 partnership

Property prices are plateauing in most states, but Sydney is still leading the pack

By on April 10 2017

Over the past five years, Australians have kept a keen eye on the property market and watched construction boom, interest rates fall, and investors clamour to get a piece of the pie. For many, these trends symbolise a vanishing dream of home ownership; perhaps due to the prioritisation of smashed avocado, or perhaps a combination of tax benefits and abundance of credit that have disproportionately benefitted investors over first home buyers who don't have access to Bank of Mum and Dad. Who knows!

Property prices are plateauing in most states, but Sydney is still leading the pack

Adobe DTM Fundamentals: Page Path Rule Conditions – Things to Know

By on April 08 2017

One of the fundamentals of setting up Page Load rules within Adobe DTM is specifying the required conditions for the rule to trigger. The most common way to do this is via the Path condition, however there are a few catch yas that you should be mindful of when setting up these Page Load rules to ensure your rule correctly fires on all instances that page is loaded, but first here’s a quick 101 on the Page Path condition options.

Adobe DTM Fundamentals: Page Path Rule Conditions – Things to Know

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